I’ve dreamed about going to Coachella since I was in high school. As a frequent music festival goer, Coachella is the most talked about music festival there is in the United States. And as I get older, the clothing gets more intricate for these four day long parties. As I scroll through social media to see what the hottest styles among celebrities, there has been a growing trend with many Native American-type headdresses and facial makeup.
I came across this article on my Facebook page, shared by another friend of mine. With the examples they listed in the article, the only thing I could think about was the Keyword essay on “culture”. In the essay, the author talks about how nowadays, kids are the one creating their own culture. As millennials obtain more freedom in what they can wear, they turn to celebrities for inspiration. Pictures of Victoria’s Secret models wearing headdresses in the article are a prime example.
When attending these concerts, the last thing on a girl’s mind is cultural appropriation. But today, it’s all about how “hipster” and “cool” you come off. And apparently, the new “cool” is Native American pieces and Bindis. After hundreds of years of women in such cultures have worshiped these symbols, seeing them be carelessly worn at Coachella is stab at their culture. Seeing celebrities, such as Alessandra Ambrosio pose in her Native American headdress, gives other girls the idea that it will make them look “cool” or beautiful. It almost makes it seem okay to do. And not only is the style of dress at Coachella full of cultural appropriation, so are small things like hair style.
Just as Professor Fielder has mentioned in lecture, she has entered into jobs where she was forced to change her own appearance. Today, there are even public schools and other office jobs that are banning things such as cornrows or braids, because it is seen as “unprofessional” and “unacceptable”. But that’s usually only seen when they are on African American women. When another race braids their hair, it is seen as a new trend. What makes this okay? As women are getting fired from their jobs for looking too unprofessional, it’s okay to wear for a 4 day music festival though?
As I get ready for Lollapalooza in Chicago, the outfit ideas are already starting to flow. But as the media has shown me what some people have chosen to wear, I will be sure not to make the same mistakes as some women are. One of the biggest issues is celebrities and their influence that they have on my generation. It is easy to see a picture of Kylie Jenner in braids and say, “Hey, I want to cool as cool as that”. But as you go to your next music festival, think about how these cultural symbols being worn by you affect those that actually care about them.